World Economic Crisis: The Impact of the COVID-19 Pandemic on Global Markets The COVID-19 pandemic has had a tremendous impact on the world economy, changing global markets fundamentally. Within months of its spread, countries around the world were forced to take rapid measures, such as complete shutdowns and travel restrictions, resulting in deep recessions and widespread uncertainty. The first sector affected is the tourism industry. With millions of flights canceled and hotels closed, revenues from this sector have seen a dramatic decline. According to the World Tourism Organization (UNWTO), international visits could decline by up to 74% by 2020, causing economic losses of hundreds of billions of dollars. Countries that depend on tourism, such as Thailand and Italy, have been particularly hard hit. On the other hand, the healthcare sector is in the spotlight. Demand for healthcare services and medical products is surging, while pharmaceutical companies are investing heavily in vaccine research and development. Transparency in the drug supply chain is also crucial, with increasing attention to national security in the health sector. This is driving changes in government regulations and policies in many countries. Global stock markets also recorded extreme volatility. After a sharp decline in March 2020, many stock indices experienced a rapid recovery. Investors are moving away from traditional sectors towards technology and health services, which are considered more resilient to the impact of the pandemic. Shares of technology companies, such as Amazon and Zoom, soared, while many manufacturing and energy companies slumped. The supply chain crisis is a global phenomenon that cannot be ignored. Many companies face difficulties in obtaining raw materials and components. Ports were blocked, and goods deliveries experienced prolonged delays. This is pushing companies to re-evaluate their supply chain strategies, turning to more sustainable and local solutions. Inflation in various countries also increased due to the fiscal stimulus issued to deal with the impact of the crisis. It is feared that the low interest rate policy could trigger excessive inflation. Central banks in many countries consider it necessary to strike a balance between supporting economic growth and preventing runaway inflation, which could lead to market instability. In addition, developing countries face their own challenges. Unequal access to vaccines has the potential to widen the economic gap between developed and developing countries. Various international initiatives, such as COVAX, are trying to ensure a more equitable distribution of vaccines, but many challenges remain to be overcome. Shifts in consumer behavior are also worth noting. Online purchases have increased sharply, and many retail businesses have had to adapt to this change. Companies that cannot transform quickly experience closure, while those that are able to innovate and utilize technology find new opportunities. Sustainability is an important focus in the economic recovery cycle. Many countries are starting to consider taking advantage of this moment to shift towards a green economy. Investments in renewable energy and environmentally friendly technologies are being encouraged, as the world seeks to prepare for the challenges of post-pandemic climate change. The challenges and opportunities brought by the COVID-19 pandemic have permanently changed the face of the global economy. In the midst of uncertainty, adaptation and innovation will be the key to surviving and growing in this new era. Readiness for rapid response to changing market dynamics will be critical for companies and countries in facing the next crisis.